Senior Product Designer with 20+ years of experience transforming complex business needs into scalable digital products.
Formerly Lead Designer at SeLoger (Groupe AVIV), where I helped capture 38% market share.
Today, I advocate for Design Engineering: I don't just design static mockups; I build React prototypes to validate UX with real data before development starts.
Strategy: Lean UX, Business Model Canvas, Value Proposition Design.
Design: High-fidelity UI, Complex Design Systems.
Tech: Prototyping with React, Tailwind CSS, & AI-assisted workflows.
Trusted by industry leaders including SeLoger, Carrefour, Renault, EDF, La Redoute, and Vente-Privée.
Former Teacher at ECV Digital (Paris/Nantes).
Design: Figma (Advanced), Adobe CC, Miro.
Code: VS Code, React, HTML/CSS, Tailwind.
AI & Ops: ChatGPT/Gemini (Workflow automation).

Design Engineering & AI Workflow

Commercial Real Estate Platform

Design System

E-commerce

Real Estate Platform

Kids Website

Business application

Crowdfunding platform

E-magazine

Digital banking platform

Brand website

Government portal

Web documentary

Brand website

E-commerce

Event website

Client Logo Projects

Illustrations